COC Media Releases

1/19/2011

Canadian Opera Company's New Brand

The Canadian Opera Company is dedicated to being one of the greatest opera companies in the world. Through the leadership of its artistic team and its management, the COC is committed to creating, innovating and delivering a live experience of the highest quality that reflects the passion, vitality, relevance and power of operatic theatre.

To reflect our ambitious new vision, the COC worked with its Agency of Record, Endeavour Marketing, over several months to refine and refresh its brand for the launch of the 2011/2012 season. The COC’s previous brand was created in 2005 and was focused more specifically on the opening of the COC’s opera house, the Four Seasons Centre for the Performing Arts. As of the 2011/2012 season, the COC will have been in the opera house for five years, and the focus has moved more towards the company itself, and the promise of the future.

As COC General Director Alexander Neef has said, "Building the opera house was a great achievement, but now it asks for an even greater achievement."

The COC, under its new management of Alexander Neef and Music Director Johannes Debus, collaborates with the world’s greatest artists and some of the world’s most renowned opera companies. These new collaborations and the work that the COC has produced over the course of its 61-year history have helped define it as one of the best and largest opera companies in North America.

The COC’s new brand has a fresh look defined by simplicity, functionality and white space. The bold symbol of the logo represents both the intertwined "COC" letterforms as well as a timeless infinity symbol. As a palindrome, the logo reads both left-to-right and right-to-left. It nods to the COC’s history while looking ambitiously to the future, with opera always at its core. It serves both as a solid logo and also works knocked-out with imagery within it. It works equally well as a graphic feature for backgrounds.

"I am very pleased with the COC’s new look which will be unveiled over the course of the next several months," says Alexander Neef. "We are very grateful to Endeavour Marketing for helping us visually express our confidence and excitement for the future."

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