As COC General Director Alexander Neef has said, "Building the opera house was a great achievement, but now it asks for an even greater achievement."
The COC’s new brand has a fresh look defined by simplicity, functionality and white space. The bold symbol of the logo represents both the intertwined "COC" letterforms as well as a timeless infinity symbol. As a palindrome, the logo reads both left-to-right and right-to-left. It nods to the COC’s history while looking ambitiously to the future, with opera always at its core. It serves both as a solid logo and also works knocked-out with imagery within it. It works equally well as a graphic feature for backgrounds.
"I am very pleased with the COC’s new look which will be unveiled over the course of the next several months," says Alexander Neef. "We are very grateful to Endeavour Marketing for helping us visually express our confidence and excitement for the future."
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