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Toronto – The Canadian Opera Company is proud to announce that it has selected Steven Kelley to serve in the opera company’s new senior staff position of Chief Communications Officer. Kelley joins the COC in early October, coming directly from Houston Grand Opera where he has been director of marketing for the past four years.
As a member of the COC’s senior executive management team, Kelley will lead the development and implementation of strategic efforts to maximize the opera company’s earned revenue opportunities, directly manage all marketing and communication-based activities that promote and enhance the COC brand, lead the expansion of the COC’s community outreach and engagement activities, and oversee communications efforts to maximize the opera company’s international, national and regional impact.
“We look forward to having Steven join the company this fall. He’s highly skilled with over 15 years of experience working specifically in the marketing of opera,” says Canadian Opera Company General Director Alexander Neef. “While at Houston Grand Opera, among other marketing and communications innovations, Steven revitalized subscription and single-ticket campaigns that have now made HGO a model within the opera industry. He offers an outstanding combination of experience and accomplishments that will serve the COC well as we continue to develop as one of the world’s finest opera companies.”
Kelley joined Houston Grand Opera in 2010 and played a significant role in restructuring the company’s sales, marketing and customer service activities. Prior to HGO, Kelley led the marketing efforts for the Opera Theatre of St. Louis, and was director of marketing and communications for Kentucky Opera. He was formerly a producer of Radio City Music Hall, and has a background in advertising. He spent his early professional years as a stage manager working for a number of opera companies, including HGO and Lyric Opera of Chicago. Kelley holds a bachelor of music degree from Baylor University.
About the Canadian Opera Company
Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of the largest in North America. The COC enjoys a loyal audience support-base and one of the highest attendance and subscription rates in North America. Under its leadership team of General Director Alexander Neef and Music Director Johannes Debus, the COC is increasingly capturing the opera world’s attention. The COC maintains its international reputation for artistic excellence and innovation by creating new productions within its diverse repertoire, collaborating with leading opera companies and festivals, and attracting the world’s foremost Canadian and international artists. The COC performs in its own opera house, the Four Seasons Centre for the Performing Arts, hailed internationally as one of the finest in the world. Designed by Diamond Schmitt Architects, the Four Seasons Centre opened in 2006, and is also the performance venue for The National Ballet of Canada. For more information on the COC, visit its award-winning website, coc.ca.
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For more information, please contact:
Jennifer Pugsley, Media Relations Manager, tel: 416-306-2303, e-mail: firstname.lastname@example.org
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COC MOST-SUBSCRIBED OPERA COMPANY IN NORTH AMERICA
Toronto – Ten days before the close of its 2013/2014 season, the COC’s acquisition subscription campaign for the 14/15 performance calendar is enjoying great success with half of its allotted new value pricing subscription packages already sold. Value-pricing subscriptions on the Ring 5 and Orchestra Ring levels of the Four Seasons Centre for the Performing Arts are sold out with extremely limited availability on the Grand Ring box level.
In January 2014 the COC undertook a restructuring of its subscription pricing for the 14/15 season and introduced 1,780 packages with a new value-pricing option to offer subscribers an unparalleled level of affordability. This new pricing applies to select seating on the Ring 5, Ring 3, Orchestra and Grand Ring levels of the Four Seasons Centre. The resulting packages in these sections, valued at $169, $399, $499 and $799, represent a saving of 50% to 60% on individual ticket prices. To date, 878 value-priced packages have been sold with 663 purchased by first-time subscribers to the COC.
“For a few years now we’ve seen some of our patrons being held back from coming to the opera because of pricing. The value-pricing initiative was introduced to make going to the opera more affordable and we’re pleased with how well received it has been, particularly by first-time subscribers,” says Canadian Opera Company General Director Alexander Neef. “So far, this year’s campaign is very encouraging. In addition to welcoming new subscribers, the majority of patrons are either renewing at their current level or upgrading their seats for the 14/15 season. This is a testament to the artistic excellence of the company as well as undeniable recognition of the tremendous savings, at all price levels, that subscribers enjoy.”
Among the tier-one opera companies in North America (those with operating budgets exceeding $10 million), the COC is the most subscribed with 59% of its total capacity sold on subscription.
With the opening of the 14/15 season still more than four months away, the COC has already achieved 80% of its subscription goal for the new season by processing 9,870 subscriptions, of which 1,368 are new orders, resulting in the sale of 57,074 tickets. The opera company is holding steady on repeat subscriptions to the full-opera season with a 79% renewal rate recorded to date. The COC’s 14/15 season opens on October 3, 2014.
The COC closes its 13/14 season on May 24, 2014, with the final performance of Don Quichotte.
Now on sale, subscriptions to the six mainstage productions for the COC’s 14/15 season range from $148 to $2,050, and may be purchased online at CanadianOpera.ca, by calling 416-363-8231, or in person at the Four Seasons Centre Box Office, 145 Queen St. W., Toronto. Prices include HST. Special pricing is also available for seniors and children.
About the Canadian Opera Company
Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of the largest in North America. The COC enjoys a loyal audience support-base and one of the highest attendance and subscription rates in North America. Under its leadership team of General Director Alexander Neef and Music Director Johannes Debus, the COC is increasingly capturing the opera world’s attention. The COC maintains its international reputation for artistic excellence and innovation by creating new productions within its diverse repertoire, collaborating with leading opera companies and festivals, and attracting the world’s foremost Canadian and international artists. The COC performs in its own opera house, the Four Seasons Centre for the Performing Arts, hailed internationally as one of the finest in the world. Designed by Diamond Schmitt Architects, the Four Seasons Centre opened in 2006, and is also the performance venue for The National Ballet of Canada. For more information on the COC, visit its award-winning website, canadianopera.ca.
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Toronto – The Canadian Opera Company showcases a quixotic suite of sculptures by Toronto-based new media artist Mitchell F. Chan this May at the Four Seasons Centre for the Performing Arts in honour of the company’s spring production of Massenet’s opera Don Quichotte, opening May 9 and running for seven performances until May 24, 2014.
Chan’s creation is entitled The Ingenious Gentleman Don Quixote of La Mancha and is now on display in the Isadore and Rosalie Sharp City Room, the glass-enclosed lobby of the Four Seasons Centre. The Ingenious Gentleman Don Quixote of La Mancha is available only to those patrons attending one of the remaining performances in the COC’s 2013/2014 season, including Roberto Devereux, which the COC is presenting in repertory with Don Quichotte.
The Ingenious Gentleman Don Quixote of La Mancha pays homage to the famous literary tale of the eccentric knight-errant of Cervantes’ Don Quixote, which inspired Massenet’s opera. Created by Chan in 2010, the installation is composed of three separate pieces: The Ingenious Gentleman, Portrait of the Artist as Cervantes and Don Quixote, which together produce a translation of Cervantes’ novel through the medium of water vapour.
The Ingenious Gentleman writes out, letter by letter, the entirety of Cervantes’ Don Quixote by using water vapour to emit columns of clouds to form the shape of a given letter. The letters appear as an arrangement of “cloud pixels,” scrolling upwards over time.
Portrait of the Artist as Cervantes is assembled from dehumidifier parts and pulls ambient water vapour from the air and deposits it onto blank paper sheets as water droplets. It’s assumed that this water vapour literally contains the content of the novel having originated from the letters created through The Ingenious Gentleman.
The final piece in the trio, Don Quixote, concludes the metamorphosis with a display of transubstantiated water on paper. The once blank pages from Portrait of the Artist as Cervantes have been bound into hardcover editions with the paper sheets now slightly deformed by absorbing the water droplets that make up the “content” of Cervantes’ book.
Mitchell F. Chan has exhibited in galleries across Canada and the United States. He made his American gallery debut in 2009, exhibiting alongside Robert Rauschenberg at the Alan Avery Art Company in Atlanta. In the same year, he was named a Trustee Scholar in the Art & Technology department of the School of the Art Institute of Chicago. He is one of the co-founders of public art and design firm Studio F Minus.
Tickets to the COC’s productions of Don Quichotte and Roberto Devereux are $12 – $332 (includes applicable taxes), and are available online at coc.ca, by calling 416-363-8231, or in person at the Four Seasons Centre Box Office (145 Queen St. W.).