COC Media Releases


COC Announces New Subscription Series for Weekday Opera Performances

Toronto – The Canadian Opera Company’s new Weekday Rush Subscription package for opera performances at the Four Seasons Centre for the Performing Arts will add a touch of adventure for its subscribers in the 2011/2012 season.

COC subscribers who attend the opera on Tuesday, Wednesday, Thursday or Friday will be able to purchase this special subscription package for only $308. This new subscription option will guarantee Weekday Rush subscribers a seat in Ring 5 of the opera house on their chosen performance date, but they will be automatically moved into the best available seats the day of the performance, subject to availability. Weekday Rush subscribers will pick up their tickets at the Four Seasons Centre Box Office the day of the performance and find out where in the Four Seasons Centre they will be seated.

“The Weekday Rush Subscription can certainly add an element of surprise for people when they pick up their tickets,” says COC General Director Alexander Neef. “Our hope is that this new subscription series will give some of our subscribers a fun and affordable way to experiment with seeing an opera from different seats in the opera house.”

The Weekday Rush Subscription package may be purchased online at, by calling 416-363-8231, or in person at the Four Seasons Centre Box Office, 145 Queen St. W., Toronto. COC Subscriptions are available on January 19, 2011. Pricing includes HST.

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Canadian Opera Company's New Brand

The Canadian Opera Company is dedicated to being one of the greatest opera companies in the world. Through the leadership of its artistic team and its management, the COC is committed to creating, innovating and delivering a live experience of the highest quality that reflects the passion, vitality, relevance and power of operatic theatre.

To reflect our ambitious new vision, the COC worked with its Agency of Record, Endeavour Marketing, over several months to refine and refresh its brand for the launch of the 2011/2012 season. The COC’s previous brand was created in 2005 and was focused more specifically on the opening of the COC’s opera house, the Four Seasons Centre for the Performing Arts. As of the 2011/2012 season, the COC will have been in the opera house for five years, and the focus has moved more towards the company itself, and the promise of the future.

As COC General Director Alexander Neef has said, "Building the opera house was a great achievement, but now it asks for an even greater achievement."

The COC, under its new management of Alexander Neef and Music Director Johannes Debus, collaborates with the world’s greatest artists and some of the world’s most renowned opera companies. These new collaborations and the work that the COC has produced over the course of its 61-year history have helped define it as one of the best and largest opera companies in North America.

The COC’s new brand has a fresh look defined by simplicity, functionality and white space. The bold symbol of the logo represents both the intertwined "COC" letterforms as well as a timeless infinity symbol. As a palindrome, the logo reads both left-to-right and right-to-left. It nods to the COC’s history while looking ambitiously to the future, with opera always at its core. It serves both as a solid logo and also works knocked-out with imagery within it. It works equally well as a graphic feature for backgrounds.

"I am very pleased with the COC’s new look which will be unveiled over the course of the next several months," says Alexander Neef. "We are very grateful to Endeavour Marketing for helping us visually express our confidence and excitement for the future."

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A special mainstage performance of The Magic Flute showcases the COC's Ensemble Studio members

Toronto – Experience the rising young stars of the Canadian Opera Company’s Ensemble Studioperforming the lead roles in their own performance of The Magic Flute on Thursday, Feb. 17, 2011 at7:30 p.m. at the Four Seasons Centre for the Performing Arts. All tickets to the Feb. 17 performance are only $22 or $55.

Under the direction of the same artistic team as for the mainstage cast, including conductor and COC Music Director Johannes Debus, director Diane Paulus, set and costume designer Myung Hee Cho and lighting designer Scott Zielinski, the Ensemble members will perform with the full COC Orchestra and Chorus. This special performance allows the young Canadian artists of the Ensemble Studio to be highlighted in principal roles on the COC’s mainstage.


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