Manager, Digital Marketing


Reporting to the Director, Brand & Content, the Manager, Digital Marketing works closely with the Manager, Audience Insights and Manager, Audience Communications to design and deliver social media, digital marketing campaigns and web experiences that align with audience development and revenue-generating strategies. 

KEY RESPONSIBILITIES

Social Media & Community Management

  • Working collaboratively and cross-departmentally with colleagues, develop and implement compelling social media campaigns (both paid and organic) aligned with revenue and engagement campaign goals
  • Generate engaging digital marketing campaigns that prioritize accessible user experience and storytelling from a personal voice
  • Keep up with industry standards, identify social media trends, and provide recommendations for COC social media strategy
  • Update the company’s consolidated communications calendar with upcoming social media campaign details
  • Foster a positive environment on social channels, participate in relevant conversations related to COCs programs and values, and escalate issues or concerns to internal stakeholders
  • Maintain a familiarity with the wider opera and performing arts community in order to ensure COC social media is community-forward and collaborative
  • Work cross-departmentally to implement responsive customer touchpoints, cross-promotion agreements and media exchanges

Content Development & Strategy

  • Support the Director, Brand & Content in the implementation of strategic communication goals on the COC’s social channels, coc.ca and COC News posts driven by measurable results
  • Supports the Manager, Audience Insights and Manager, Audience Communications in mapping the patron journey and loyalty ladder incorporating P&A’s full engagement, ticketing, and fundraising activities
  • Collaborate with Manager, Digital Production for creation of video assets and photography for use on social media, web, email and paid marketing campaigns
  • Coordinate creative assets for digital campaigns (paid, organic, and promotional)
  • Serve as a strong internal voice for COC audiences and ensure the different needs and interests of all community members, subscribers, members, and donors are represented in content creation

Web

  • Working with external partners and internal colleagues, project manage developments and improvements to coc.ca
  • Make updates as needed to coc.ca pages through the company’s content management system
  • Proactively maintain and make recommendations to website design to streamline user experience and support audience development and revenue-generating strategies
  • Coordinate the creation and maintenance of content for coc.ca, including COC News posts/li>

Digital Marketing

  • Collaborate with external agencies and the Manager, Audience Insights and Manager, Audience Communications to design and execute paid social media and paid digital marketing campaigns aligned with larger COC revenue campaigns
  • Work with the Manager, Audience Insights, to support the analysis and tracking of social media and digital marketing campaigns


REQUIREMENTS

  • Minimum 5 years working in community management, social media management, web and/or digital marketing
  • Experience with managing social media channels and social scheduling tools
  • Practical experience creating and writing digital marketing materials; coordinating and executing compelling paid and organic online campaigns
  • Must have a passion for storytelling, music, artistry and making connections
  • Experience working with enterprise-level website and/or content management systems (WordPress, Agility, Drupal)
  • Highly effective and clear written and verbal communication skills
  • Experience maintaining compliance with Web Content Accessibility Guidelines (WCAG)
  • Highly organized with demonstrated project management experience
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere)


ABOUT THE CANADIAN OPERA COMPANY

Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of the largest in North America. General Director Perryn Leech joined the company in 2021, forming a leadership team with Music Director Johannes Debus and Deputy General Director Christie Darville. The COC enjoys a loyal audience including a dedicated base of subscribers, and has an international reputation for artistic excellence and creative innovation. Its diverse repertoire includes new commissions and productions, local and international collaborations with leading opera companies and festivals, and attracts the world’s foremost Canadian and international artists. The COC Academy is an incubator for the future of the art form, nurturing Canada’s new wave of opera creators with customized training and support. The COC performs in its own opera house, the Four Seasons Centre for the Performing Arts, hailed internationally as one of the finest in the world. For more information, visit coc.ca


APPLICATION PROCESS

Interested persons are invited to submit their resume and cover letter, stating salary expectations, no later than Sunday, August 15, 2021 to:

[email protected]

Peter Ford Manager, Human Resources
Canadian Opera Company
227 Front St. E. Toronto, ON M5A 1E8

The Canadian Opera Company thanks, in advance, all applicants, however, only those considered for an interview will be contacted. No phone calls or agencies please.

The COC is committed to providing accommodations for people with disabilities in all parts of the hiring process. If you require an accommodation, please let us know and we will work with you to meet your needs.


Date Posted: July 14, 2021

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